Dove, Tweens and self esteem.

Fist of all I wonder what Dove are getting out of this. I know they are owned by Unilever, witch is on the PTSA bad list, i.e, they torture mice and piglets for the sake of so called 'beauty' but I do give them credit for this campaign.

Of course, the catch is they can say 'buy our beauty products and you will be contributing to the cost of workshops teaching girls they don't need to buy beauty products' catch 22?

The campaign seems to be aimed at 7-13 year-olds. My self esteem body issues at that age where my over bight (which I still have and have learnt to love) and my pudding bowl hair style that my mother forced me to have.
I was also lacking education in personal hygiene and other areas of feminine care. (I still haven't got a total grip on that, perhaps that's not that uncommon, women?)   I do blame a lot of the school bullying on these difficulties I had due to a lack of guidance from a female roll model.  I wasn't the kind of kid that just picks things up through her girl Friends or magazines for I didn't have girl  Friends or read magazines. For sure to say, I had several Carrie like moments at high school.

All the children that took part in the workshops where taken along by their mothers. All those featured of the video where very pretty, healthy and middle class looking.  Yes, they are undoubtedly going to suffer from self esteem issues if not more so than the kids from the other side of the tracks, but it would have been nice to see some cultural and class diversity.

I guess I just want to see a young version of myself be rescued early on so they don't have to learn the hard way.